The close entourage is the main influencing factor ahead of promotional codes, press articles and online notices. According to a study conducted by Eulerian during the 2021 sales period “Influencers” lag far behind!
In France, 58% of respondents admit that they are influenced by their family and friends when buying a product. The word of “the kings of influence” on social media convinces only 14% of respondents. Another interesting fact: advertising influences less. Indeed, 21% of respondents are sensitive to advertising on social networks and 19% of them say they are influenced by e-mail advertising. Recommendation therefore remains a strategic datum for your social selling strategy