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the magazine for e-marketing experts.
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Experts
WHY IS THE TONE OF VOICE BECOMING MORE IMPORTANT?
A business cannot speak in the same language and abbreviations that you would do when you're speaking to your friends,...
4 KEYS TO A SUCCESSFUL ACQUISITION CAMPAIGN ON LINKEDIN
Yannick Assouline, founder of SalesByTech, advises companies to first test all their acquisition channels, even those that are “B2C” like...
5 KPIs to measure the performance of your social networks
As an e-marketer you know: the performance of social networks can be evaluated through many data and methods. Here are...
Dr. Aleksej Heinze; digital and social marketing, a result-driven approach.
In his latest book, Dr Heinze has worked with a number of practitioners and academics from across Europe to develop...
Guillaume Le Roy: We deliver technology to companies who want to improve their digital advertising performance.
Everybody knows this famous quote: “I know that I lose 50% of my advertising money, but the trouble is I...
Brice Chalopet : The 3 biggest digital advertising mistakes
Brice Chalopet, Codalab Founder, looks back for us on the 3 biggest mistakes in terms of digital advertising The first...
Sébastien Garcin: Next challenges in data for e-marketing
Sébastien Garcin, co-founder of YZR, talks to us about the data issue.Why should companies care about data management? Half of...
Francis Lelong, CEO and co-founder of Allegria.tech: The no-code revolution
Last year more than $1 billion was invested in no-code technologies, so it’s really a revolution. In fact, when you...
Guillaume Le Roy: The biggest change to come is our ability to use the data.
There is a recent survey which says that 76% of marketers fail to use the behavioural data that they have...
Kevin Kaced: “Working with the e-signature could be a tremendous asset”
GetAccept is reinventing the sales document and eSigning workflow! Kevin Kaced, his account manager, talks to us about his experience...