Did you know that women are more reactive to emojis than men, or that the over 65s really like them?...
On the first of July, there will be a slight decrease compared to 2020 if the mobility restrictions are lifted...
Conversion rate is the percentage of visitors to your site who reach a desired goal. This KPI is one of...
A comprehensive study by Oxford Economics was conducted in six markets (the U.S., U.K., France, Germany, the Netherlands, and Australia)...
Social buying is what happens when e-commerce meets social networks. For the past few months, this phenomenon has been completely...
Most emarketers encounter problems merging their data. The market will evolve in this direction and will see more and more...
In e-marketing, the engagement rate is used to determine the potential and success of an advertising campaign on social networks....
Google's ranking factors are constantly changing. Find out which ones you'll need to rely on in 2021.
Most companies now rely on customer photos to tell the story of their brand. With the benefit of higher reach...
Omni-channel marketing develops a multi-channel approach to selling, allowing customers to make purchases through almost any developed channel possible. Today,...
