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The rise of social buying
Social buying is what happens when e-commerce meets social networks. For the past few months, this phenomenon has been completely...
FOMO: when people are afraid of missing out on social networks
69% of Millennials experience FOMO, it is the highest proportion of any age group.About 27% of people go to social...
Best examples of automated emails to set up
With the health crisis, e-commerce has taken on an unprecedented scale. E-marketers will have to surf the trends of the...
How to build a post-Covid 19 e-marketing strategy?
The health crisis has changed codes, rules, behaviors... For e-marketers, it is time to develop new strategies!
Clubhouse, the new 100% vocal social network
Have you heard about Clubhouse, the new social network? Appeared in March 2020, it has already conquered millions of users...
COVID-19, when the health crisis makes e-commerce explode
Cross-border e-commerce sales increased by 82%1 over the previous year in 2020 as globally optimized retailers took advantage of new...
Marketing webinar: our tips for a successful strategy
The marketing webinar allows you to position yourself as an expert and capture your target audience in an interesting way....
The rise of Chinese social networks
China's social networking landscape is changing rapidly. The incredible global success of TikTok is an opportunity to take a closer...
B2B: the impacts of Covid-19 on e-marketing practices
In the era of Covid-19, the practices of B2B marketing professionals have been turned upside down. Budget reduction, team reorientation,...
Content strategy: a new TikTok tool available
With its incredible explosion in 2020, the Chinese social network everyone is talking about has just launched a Creators' portal....