Any SEO strategy depends largely on the keywords you bet on. To choose these keywords, you will take into account various factors: trends and search volumes, of course, but also the potential difficulty to stand out on the query, or the choice of competitors. To help you develop your tactics, it may be relevant and useful to use free SEO tools for keyword research. They will give you access to valuable data.
Why use a keyword search tool
As an e-marketer you know this: the choice of keywords is a decisive first step in your SEO strategy. In order for search engines to identify your text as potentially useful to Internet users, you will need to make a detailed analysis of the relevant terms to be used. To properly evaluate this relevance, many criteria need to be taken into account: search trends, search volumes, difficulty with competitors’ views, suggestions of keywords, etc.
Using an SEO tool will allow you to access this data at a glance. You will thus have access to a very useful dashboard to fine-tune your web writing.
So why not get started, especially when some tools are available for free? You will save time for writing articles and web pages, you will have a real assistant to produce content well referenced on search engines, and all this without spending fortunes in SEO analysis.
SEO: the top 3 free tools
The first example of a free SEO tool you should try is of course Google Trends. This must-have tool helps you identify the most relevant queries and themes according to the subject of your content. It also allows you to compare the performance of two different keywords over a given period of time. Google’s solution gives you the search frequencies of the main keywords related to your subject.
Another famous SEO tool that is very useful and has a free version: Ubersuggest. With its “keyword analyzer” feature, you can identify the most relevant queries, but also find ideas for content and keywords close to your topic.
Finally, the last recommended tool in our top 3: KwFinder. Even if it is necessary to register to view the results, the tool has many advantages. It displays trends for each keyword, but also search volumes, and above all a difficulty score. You can also view the evolution of trends over a year, as well as a global view of the use of your keyword on the SERP.
So it’s up to you to choose the tool that suits you best. These three suggestions, all accessible without downloading, will allow you to refine the semantic consistency of your texts and analyze their performance.