To create a content strategy that will stand out in 2021, there’s nothing like adopting the trends of the moment. Here’s a quick overview of the tricks of the trade.
Less is more
After a year 2020 a little crazy on the web, 2021 will be the year of refocusing. No more excessive sharing, hello quality! To get straight to the point, you will have to bring added value to your target rather than flooding it with information all the time. On the image side, you will also need to focus on a clean design.
Video content, which is always very much in vogue, will not escape the less is more rule. For quality, you’ll be better off posting spontaneous content. The TikTok trend shows it: the imperfect side brings the viewer closer to the brand thanks to its authenticity.
Lastly, 2021 will mark the great return of the written word. So you will have to rely on engaging texts to capture your audience. Newsletters and emails will have to take a prominent place in your content strategy. The home page of your website, too, should attract more attention with short and engaging texts than with teasing visuals.
The places to be
To get your content strategy right, you’ll need to focus on new expression spaces. TikTok, in particular, will be the way to reach a young target and give another image of your brand. YouTube, on the other hand, has taken a major place by becoming a real search engine. It will therefore be interesting to invest in advertising videos in an innovative format, but also to collaborate with youtubers.
Finally, the audio channel, represented by the podcast format, which exploded in 2020 thanks to its easy access and consumption, will be decisive. For brands, creating a corporate podcast will be a real plus.
