A shopping cart abandonment email is a reminder email to a visitor who has put items in his or her shopping cart and partially followed the sales tunnel without taking any action. This is very common in e-commerce. In this situation, emailing can significantly increase your sales, provided you insist.
Email marketing statistics prove it: sending three shopping cart abandonment emails increases transactions by 69% compared to sending just one email (Omnisend, 2018). This is the most effective type of email for boosting revenue.
The emailing figures show that adding a video to your emails could increase the click rate by 300% (Martech Advisor 2017). Impressive isn’t it? Slideshows, drop-down menus and gifs are also frequently used to attract customers. Remember to check that your interactive emails are compatible with all devices.
According to email marketing statistics, 34% of consumers say they would like to receive promotional emails from their favourite brands once a week (CNCD 2019). This figure should reassure those who are afraid of asking too much of their customers. Your audience likes to hear from you, especially via email. However, for brands they are not yet customers of, this figure drops to once a month.
Furthermore, 32% of consumers prefer email as a means of communication with brands (SNCD, 2019).
