Guillaume Le Roy: The biggest change to come is our ability to use the data.

There is a recent survey which says that 76% of marketers fail to use the behavioural data that they have for use. So the main change is: are you able to use this data?

And we can actually see that there are huge amounts of data that we can use to analyze behaviour and performance, but the point is: are we able to use this data?

Guillaume Le Roy, CEO and cofounder of TrackAd.