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Social networks: how are engagement rates calculated?
Social networks have taken a major place in social selling strategies. For marketers, they are excellent communication tools, but their...
Which SEO & SEA approach for your inbound marketing strategy?
Any brand working on SEO issues will one day ask itself the question: what is the balance between SEO and...
The rise of Chinese social networks
China's social networking landscape is changing rapidly. The incredible global success of TikTok is an opportunity to take a closer...
Social selling: which social network to choose in 2021?
YouTube, Instagram or TikTok, what is the most suitable, effective, and engaging social network in 2021? Here are some key...
Which Facebook publications generate leads?
Images and quotes are quick to consult; they are very effective in eliciting reactions, while debates talk about a hot...
Video marketing: what strategy on Youtube?
The advantages of a YouTube channel are multiple for your company. Branding, visibility, community building…: the potential is huge! But...
Social selling: who are the real influencers?
The close entourage is the main influencing factor ahead of promotional codes, press articles and online notices. According to a...
Understand the Facebook newsfeed algorithm
Many criteria influence the visibility of your publication in the Facebook news feed. Thanks to machine learning rankings, the most...
5 tips to take advantage of the Instagram algorithm
Refine your content strategy on Instagram by taking advantage of the criteria on which the tool's algorithm is based.
The advantages of a CRM in times of crisis
With the health crisis of Covid-19, the CRM showed all its value. The rise of teleworking has required the implementation...