Snapchat reaches 90% of 13-24 year olds and 75% of 13-34 year olds in the United States, i.e. more 13-34 year old socionauts than Facebook, Instagram and Messenger combined* .
The Addressable Reach is approximately the number of Snapchatters that your Snapchat ad could potentially reach over 28 days. The total number of users potentially reached is therefore greater than the 238 million users worldwide.
*Snapchat Data from Snap Ads Manager as of April 19, 2019. Facebook, Instagram, and Messenger data from Facebook Ads Manager as of April 19, 2019.
