In 2020, recruitments in the digital marketing sector have increased and salaries have also risen rapidly. This trend, which can be observed in small companies as well as in large corporations, is expected to continue in 2021.
According to a study conducted by LinkedIn in 2020, more than 1.6 million digital marketing jobs were posted during the year, 70% more than in 2019.
The most desirable e-marketing skills
According to a PageGroup study, the Covid-19 crisis has accelerated the convergence between physical and digital distribution models, encouraging the recruitment of customer experience profiles such as product owner or UX/UI designer.
To accelerate their digital transformation, companies are particularly looking for expert profiles in inbound marketing to offer qualitative and targeted content and improve conversions. Specialists in content management, SEO, graphic design, data analysis, marketing automation and lead generation will be among the most desirable in 2021.
The best salary increases
While salary remains one of the main levers for attracting the best profiles, traffic managers, product owners and UX designers are the jobs whose salaries should increase the most in 2021. The study also notes that the jobs of digital project manager, acquisition manager and CRM manager are the ones that benefit from the best salaries from the first hiring.
