FOMO (Fear Of Missing Out) or the desire to stay in constant contact with one’s network, due to the fear of missing out on a variety of experiences.
56% of people say they are afraid of missing out if they do not follow what is happening on social media.
Survey conducted by MyLife.com
Which themes most often provoke a FOMO?
Which social media are the highest ranking sources of FOMO?
Facebook is by far the social media that provokes the most FOMO with 72%, followed by Instagram (14%), Twitter (11%) and Pinterest (8%).
So adopt FOMO marketing by limiting your offers in time, creating private groups or offering a new opportunity. These are excellent ways to build content that your audience will Fear Of Missing Out…
