To avoid wasting money on Facebook ads, it is worth looking at some indicators. Knowing how to identify ad sets or ads and when to do it on Facebook is also very useful.
Useful indicators to optimize your Facebook ad
It is sometimes difficult to find your way around when looking at his reports on Facebook ads. The number of measures is so large that it’s difficult to identify the most important ones. However, some KPIs are more meaningful than others. The cost-per-result, for example, which you can obtain via Facebook Ads Manager, will give you an immediate insight into the effectiveness of your campaigns. The data will vary depending on the type of campaign you are running and your objective.
Another very useful indicator is the rate of clicks on your links. Indeed, if you are one of the many advertisers who send traffic from their ads to their website, this data will be very useful. If your rate of clicks on the links is higher than 1%, it indicates that your ad is interesting for the Internet users. Below 1%, it may be relevant to deactivate this ad.
You may also be interested in two other closely related Facebook advertising metrics: frequency and first-time impressions. They tell you how often your ad airs and what percentage of your audience sees your ad for the first time.
Identify which Facebook Ads to disable
Tracking and analyzing your individual metrics of Facebook ads is good, but it’s not enough. To optimize your spending, you also need to pay attention to broader advertising trends. Look at how this changes over several days to identify the right time to disable the ad.
An ad can have bad results on one day, but that doesn’t mean you should turn it off too quickly. On the contrary, if you see a drop in performance of 30% or more over a week, it may mean that your audience is tired of advertising. It’s time to try something else.
To properly analyze your trends, you can choose between two methods. The first is to look at the graphs in the Facebook Ads Manager tool. The second is to compare by period so you can see an exact percentage of change.
The idea, in order to run effective, paid advertising campaigns on Facebook, is to search for sets of ads or individual ads that are detrimental to your results and disable them.