In 2019, 293.6 billion emails were sent daily (Statista 2020). The figure is staggering and is expected to rise to 347.3 billion by 2022 (Statista 2020).
1- These email marketing statistics show that email marketing will become an increasingly important part of our communication.
2- For every pound spent on email marketing, you can expect a return of around £42 (DMA, 2019). While this strategy has many advantages, ROI is obviously the most interesting benefit for your online shop.
3- Although mobile messaging and chat applications continue to develop, email remains an integral part of everyday online life. For example, in 2019, the number of email users worldwide was 3.9 billion. This figure is expected to rise to 4.48 billion by 2024.
