To increase the visibility of this content, nothing beats emailing! It allows you to reach your prospects and customers and to increase the points of contact with the brand. According to a study by the Content Marketing Institute, almost 9 out of 10 marketing managers use emailing to distribute content.
Emailing is currently the best way to attract and retain customers for small and medium sized businesses. According to email marketing statistics, 81% of SMEs consider emailing as their primary customer acquisition channel and 80% as their best retention channel.
Whether it’s opening rate, unique click rate, engagement rate or ROI, all emailing figures indicate that a personalised email performs better than its neutral equivalent.
