TikTok Trends to Watch in 2020
TikTok is an application with a huge commercial potential and brands got this. More and more businesses are joining the social network. This is the same for celebrities who will try to reach a younger target via the Chinese platform in 2021. Other trends will emerge in terms of content and animation in the coming months.
Brands, influencers and celebrities join the dance scene
With 800 million users, a figure that is constantly increasing, TikTok attracts an ever wider audience. For brands, the platform is an opportunity to target a younger audience than on other social networks. And for marketers, being able to create communities and federate easily around a brand or a product is a real plus.
As a result, in 2021, brands and influencers should flock to TikTok. According to a recent study on influence marketing trends, more than a third of influencers (35%) said they had used TikTok more in the past year (Tribe Dynamics, 2020). On the business side, 35% of companies with an influence marketing strategy now have a team dedicated to influence marketing on TikTok.
Celebrities have also seen the huge potential of the application. And their massive arrival should further contribute to the platform’s growing aura.
Content and animation trends
In terms of contents and animations, certain trends will appear in 2021 and others will become stronger. For the brands, challenges with branded hashtags will be the key to success. Used more than 34.4 billion times, the hashtag #memes will also continue to be a hit in the coming year. We also note that with the rise of video marketing and the birth of the TikTok business platform, video ads will increase in 2021. Social commerce will also become more and more popular as a result of the partnership between TikTok and Shopify.
Finally, while things are changing fast on this booming media, the key to success on Tik Tok remains the same in 2021: publish real and authentic content.
