SEO remains a viable and effective marketing tool in 2021. However, its use seems to be more and more complex. Indeed, modern search engines and their algorithms have become much more sophisticated. As a result, optimization techniques that worked many years ago no longer work today.
Basic rules for a good SEO strategy
While the rules may change over time, the basic principles of SEO remain valid in 2021. Thus, to set up an effective SEO strategy for your start-up, you must first of all make sure that you set the SEO objectives and be realistic about the results. Objectives depend on the nature of your business, but also on the way you generate income. Remember that you are a small company and you cannot afford not to convert. You’d better experiment and learn by doing.
Then, don’t neglect local referencing and make sure you capitalize on this development lever. And finally, as a good marketer, be sure to identify the KPIs to follow. Think about setting up Google Analytics and Google Search Console, and create a dashboard to monitor and improve your return on investment.
SEO best practices for 2021
Once you have defined your goals and KPIs, adopt best practices to stay in the race. For example, think about resolving technical SEO issues. Regularly check all aspects of the user experience: this is an important SEO ranking factor. Poor navigation, incompatibility with cell phone screens and other issues that hinder the user experience on your website will destroy your ranking. Also make sure to optimize your web pages by working well on your content (keywords usage, readability, optimized images, etc.) and boost your backlinks.
At last, to equip your startup with a good SEO strategy in 2021, it will be essential to stay informed of Google news and updates. Keeping up to date with the latest SEO news will be the best way to help your startup to grow and prosper.
