Creating and feeding a YouTube channel requires time and multiple resources. Once the content is produced, you have to work on its SEO optimization and you share it on different platforms. The last step is then to measure the success and impact of your videos.
Understanding YouTube indicators
YouTube provides a wealth of data that is not always easy to analyze at first. But it’s worth looking into this information. It helps you understand which videos really appeal to your audience. YouTube analytics tells you how viewers found your content, how long they watched it, and how much they interacted with it.
Once you have accessed your dashboard, you’ll see key performance metrics, engagement metrics, demographics, traffic sources, and popular content. You can also use the available filters to adjust your analysis. For example, you can select an analysis by content, device type, region and geographic location, or subscriber status. YouTube also allows you to display the results in the form of various graphs or even an interactive map.
Once you are familiar with the tool, you can then focus on a few key indicators. Keep in mind that there is no universal method for reporting and measuring the success of a campaign. But there are some data that you can’t do without if you want to quickly and efficiently analyze your YouTube channel.
3 key indicators
If you had to remember only three, these would be the ones. To measure the effectiveness of a YouTube channel, focus on: number of views, viewing time and engagement.
Of course, the number of views is at the top of the list. For an efficient analysis of this data, do not hesitate to use the filters offered by YouTube Analytics. You can view the total number of views, the number of views per video or even month by month.
In terms of viewing time, it allows you to know exactly how many minutes your audience has spent viewing your content on your channel as a whole and on each video. So it’s a great way to know which videos really engage viewers, and which ones simply get quick clicks before being closed. This viewing time is important because it’s one of YouTube’s SEO drivers. A video with a high viewing time is more likely to get a better ranking in search results.
At last, of course, the commitment report is a must. It informs you about the content most appreciated by your audience. You can find out which videos receive clicks, shares, comments and promotional actions, and ultimately optimize the call-to-action of your future videos.