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SEO: the free tools for keyword research
Any SEO strategy depends largely on the keywords you bet on. To choose these keywords, you will take into account...
Emoji marketing, take a look at those interesting figures
Did you know that women are more reactive to emojis than men, or that the over 65s really like them?...
E-commerce’s kpis: zoom on the conversion rate
Conversion rate is the percentage of visitors to your site who reach a desired goal. This KPI is one of...
Social network engagement rate: How to increase your KPIs?
In e-marketing, the engagement rate is used to determine the potential and success of an advertising campaign on social networks....
5 major Google ranking factors
Google's ranking factors are constantly changing. Find out which ones you'll need to rely on in 2021.
Social organic, do we still have to pay for advertising?
Most companies now rely on customer photos to tell the story of their brand. With the benefit of higher reach...
Why Omni-channel marketing is the future of e-commerce
Omni-channel marketing develops a multi-channel approach to selling, allowing customers to make purchases through almost any developed channel possible. Today,...
How to build a post-Covid 19 e-marketing strategy?
The health crisis has changed codes, rules, behaviors... For e-marketers, it is time to develop new strategies!
How to optimize your advertising spending on Facebook?
To avoid wasting money on Facebook ads, it is worth looking at some indicators. Knowing how to identify ad sets...
5 KPIs to measure the performance of your social networks
As an e-marketer you know: the performance of social networks can be evaluated through many data and methods. Here are...