A webinar, in other words a conference or online training, allows companies to make themselves known to a qualified target audience, build customer loyalty and enhance their e-reputation. It is also an excellent marketing tool for several reasons.
An efficient method of prospecting
The webinar has become an integral part of marketing strategies because of its multiple benefits. Indeed, it acts as a facilitator in recruiting prospects, it enhances customer relations and it offers particularly effective technical support. Thanks to this tool, which has revolutionized the way people get together, a company can quickly and illustratively disseminate its news, present its products and services and demonstrate its know-how.
It is also observed that the webinar is fully compliant with the rules of Inbound Marketing. In fact, it’s not a very aggressive prospecting method, inasmuch as it is up to the client to take the steps to register for the virtual conference that is offered to him. This dynamic allows the marketer to start on a solid basis, the prospect having already demonstrated his interest in his activity. It is then easier to capture their attention and turn them into customers.
An effective lead acquisition tool
The webinar has already been acclaimed by a majority of inbound marketers, particularly in the B2B sector. A study published in 2014 shows that among the various content strategies, the webinar is used by more than 60% of them.
Of course, social networks, blog posts, newsletters and videos remain the most formidable communication outls. But we are seeing a rapid progression of interactive seminars, now considered to be effective lead acquisition tools. A large majority of professionals who use webinars confirm their effectiveness in their Inbound Marketing strategy.
Quick to implement and inexpensive, the webinar is convincing more and more companies. Allowing them to be in contact with a qualified audience, it represents a great opportunity to widen the prospecting field, strengthen their brand image and humanize the relationship with their buyer personas.