Smartphones have invaded the daily life of consumers and this has created a new form of marketing that has become indispensable in any communication strategy. From responsive design to the creation of mobile applications, discover the methods that work.
Why bet on mobile marketing
Marketers know that it is now essential to base most of their efforts and investments on mobile interfaces. Today, internet use and especially mobile connections are more important than ever. Consumers’ use of smartphones for information, research and shopping is now tenfold. It is estimated that the number of mobile subscribers will reach 5.9 billion by 2025, representing 71% of the world’s population. The health crisis has further accelerated the growth of digital and online business. Companies now have access to a much larger market and the opportunities are multiple.
For brands, developing a mobile marketing strategy allows them to extend the reach of their communication and significantly increase their sales.
Another advantage of mobile marketing is that it offers a very wide choice of delivery channels. Email, SMS messaging, in-app advertising… To deliver personalized messages and ads adapted to mobile use (time, place…), there are many possibilities.
Refine your strategy
To implement an effective mobile marketing strategy, many solutions are available to you. Personalized ads are an example of an easy method to implement. For this, e-mail is one of the best techniques you can use. Most of the users check their e-mails from their smartphone, so you will have all the chances to reach your target.
Equipping your brand with a mobile application is another method that pays off. This allows you to be present on the user’s smartphone at all times, whether they are connected or not. However, be careful to develop a good quality tool, with a practical, ergonomic and fluid use, otherwise it will harm your brand image. Moreover, a mobile application must meet a need of the user to attract his attention. It must be easy to use and offer practical functions: ordering products, booking…
Finally, you should know that native advertising and responsive design are at the heart of mobile marketing. A website that does not adapt to all interfaces will be quickly and heavily penalized. With his mobile, the user must find a similar display and the same fluidity of use as on computer. The integration must be optimal so that the advertising appears natural. Moreover, the criterion related to the user experience (UI/UX design) is one of the most important to succeed in SEO and have a better Google ranking.
