Welcome to Koala Mag,
the magazine for e-marketing experts.
Want to know more about e-marketing ?
Koala Mag tells you all you want (and should) know about it through top-notch marketing experts interviews, infographics, snack contents and articles
News
Digital explosion and generation Z: what impact for the next 10 years?
A comprehensive study by Oxford Economics was conducted in six markets (the U.S., U.K., France, Germany, the Netherlands, and Australia)...
The rise of social buying
Social buying is what happens when e-commerce meets social networks. For the past few months, this phenomenon has been completely...
How to build a post-Covid 19 e-marketing strategy?
The health crisis has changed codes, rules, behaviors... For e-marketers, it is time to develop new strategies!
What is YouTube Shorts, the TikTok clone?
After a first success in India, YouTube launched a first version of its short-form video creation and sharing tool “Shorts”...
Live shopping, a strong trend in 2021
Online shopping has naturally exploded with the pandemic, offering a multitude of very practical solutions to consumers. Live shopping is...
Live Rooms: new features on Instagram
Since the start of the global pandemic, live usage is exploding. Among the various applications that offer this option, Instagram...
Twitter Spaces: the new audio chat to compete with Clubhouse
Twitter Spaces is a new feature launched by the social network on the model of Clubhouse. If the feature, launched...
Best examples of automated emails to set up
With the health crisis, e-commerce has taken on an unprecedented scale. E-marketers will have to surf the trends of the...
Clubhouse, the new 100% vocal social network
Have you heard about Clubhouse, the new social network? Appeared in March 2020, it has already conquered millions of users...
COVID-19, when the health crisis makes e-commerce explode
Cross-border e-commerce sales increased by 82%1 over the previous year in 2020 as globally optimized retailers took advantage of new...