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Case Study
E-marketing: the importance of creating a customer experience
In e-marketing, customer experience includes everything that happens when your customer is on your website. And when it comes to...
How to optimize your advertising spending on Facebook?
To avoid wasting money on Facebook ads, it is worth looking at some indicators. Knowing how to identify ad sets...
YouTube Analytics: key indicators to monitor
Creating and feeding a YouTube channel requires time and multiple resources. Once the content is produced, you have to work...
Small businesses and e-marketing: 5 tips for digitalization
Whatever the size of your company, it is now essential to digitize your business to stay in the race. Here...
Which Facebook publications generate leads?
Images and quotes are quick to consult; they are very effective in eliciting reactions, while debates talk about a hot...
Inbound marketing: why use the webinar?
A webinar, in other words a conference or online training, allows companies to make themselves known to a qualified target...
Social selling: who are the real influencers?
The close entourage is the main influencing factor ahead of promotional codes, press articles and online notices. According to a...
Guillaume Le Roy: We deliver technology to companies who want to improve their digital advertising performance.
Everybody knows this famous quote: “I know that I lose 50% of my advertising money, but the trouble is I...
5 tips to take advantage of the LinkedIn algorithm
Here are some tips for creating engagement on LinkedIn and getting your publications to appear at the top of the...
How does Instagram algorithm work?
Over time, Instagram's algorithm has been refined to encourage its users to use more ads. Find out how it works...